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"Taboonette Middleterranean Kitchen Poised to Expand as a Top Fast Casual Franchise"

Taboonette Middleterranean Kitchen is set to soar in fast casual with a revolutionary chef-driven concept—and the creation of a whole new healthy food category—primed for franchising.



Taboonette is a fast casual, Middleterranean™ restaurant that is revolutionizing the falafel shop. Inspired by a trip which co-owner, Danny Hodak, took to Israel, the elevated shop brings the healthy diets of the Middle East and Mediterranean and fuses them with chef-driven food and American style.

With recipes curated by classically trained, renowned Israeli chef, Efi Naon, the eatery takes a modern approach to food created in the age-old, wood-fired taboon ovens for which Taboonette is named. Opening eyes to gourmet Mediterranean food, the shop offers locally sourced and sustainable meals in a rustic chic atmosphere that fosters social consciousness and brings people together. .

"Union Square Treasure"

Mediterranean Restaurant Franchise

On a very hot very muggy summer day in July, I decided to go to the movies (a rare treat). I picked the Union Square Theater but confused the time of the movie I wanted to see. Realizing I had almost an hour to spare I heard that grumbling in my stomach that said- no buttered popcorn and no chocolate. Walking down the street I spotted Taboonette at 30 East 13th Street, only a block from the movie theater. What exactly was Middleterranean cuisine?

The Musings of Ron Kapon A page devoted to the wine I drink, the places I visit and the people I meet along the way.

BWW Review: Taboonette in NYC for Delicious Middleterranean Food Plans Expansion to the National Market

Taboonette, in the Union Square neighborhood, is one of the area’s most popular eateries. They have coined the term, “Middleterranean” to reflect both the Middle Eastern and Mediterranean influences that define their delicious specialty cuisine. Enjoy their fresh flavors anytime of the day.

Taboonette Middleterranean Kitchen Launches Franchise Program

The founders, management team, and executive chef from acclaimed NYC restaurant Taboon announced that Taboonette Middleterranean Kitchen has launched its exclusive franchise program in select markets across the United States. The Taboonette franchise system provides potential franchise owners access to an established business model, authentic and health-centric international cuisine, and a trademark that describes carefully developed menu items as uniquely “Middleterranean.”

Taboonette Middleterranean Kitchen awarding franchise deals


Taboonette Middleterranean Kitchen, a fast casual restaurant in Union Square, near New York City’s Greenwich Village, is now offering franchise deals, according to a company press release. Taboonette owner Danny Hodak has partnered with Gary Occhiogrosso, the founder of Franchise Growth Solutions, to leverage the franchise business model from a single location to 25 planned locations by 2021.

New York’s Taboon Launches Franchise Concept Taboonette

hummus bowl Sauteed Mushroom and Avocado

New York restaurant Taboon has launched a franchise spin-off called Taboonette Middleterranean Kitchen. The new concept was announced in a press release on Thursday.. Unlike the full-service Taboon, Taboonette is a fast-casual concept with a menu “inspired and created by Taboon’s award-winning executive chef Efi Naon,” according to the release.


Robin Raisfeld & Rob Patronite, NY Magazine

“The U.G. was particularly taken with the clever breakfast-sandwich interpretation of shakshuka, the skillet-cooked egg dish. Here a sunny-side-up egg is tucked into a puffy, Israeli-style pita with a garlicky tomato-and-onion stew and garnished with cilantro, tahini, and the Yemeni hot sauce srug: a Middle Eastern Egg McMuffin of sorts. But don’t be fooled. Despite the presence of Israeli standards like sabich sandwiches and beef-and-lamb kebabs, Taboonette is no ordinary hummus joint. It takes a much worldlier approach. Hence the pulled-pork pocket with fennel-jicama-apple slaw and chicharrónes, and the zucchini cakes loaded with herbs and feta.”

Carey Jones, Serious Eats

“Yeah, it was pretty awesome. So we went back a few hours later to order just about everything on the menu.

The takeaway? Taboonette® is priced like any old stuff-in-a-pita lunch counter. But across the board, their sandwiches and plates are imaginative, boldly spiced, and pretty damn delicious.”

Perez Hilton

“Courtney Love looks like she feels w-Hole in the city that never sleeps!
The lovely Love was seen wearing a cool tee shirt featuring the triangular Eye of Providence, which in turn gave us an eyeful of midriff. How providential!
She was spotted with some friends in the East Village, right by Union Square, and her posse was seen stationed outside the delicious Taboonette! Hmm, maybe she was dishing about her upcoming album and memoir while eating some AHmazing dishes!”

Wall Street Journal

“At Taboonette®, there is no such thing as an empty pocket. Not for long, anyway.

At the “Middleterranean®” restaurant—combining the flavors of the Middle East with those of the Mediterranean—they have stuffed “everything we could think of in a pita,” said co-owner Danny Hodak.”

imagentaboonette2 Food&Wine

“Taboonette, in the Union Square neighborhood, is one of the area’s most popular eateries. They have coined the term, “Middleterranean” to reflect both the Middle Eastern and Mediterranean influences that define their delicious specialty cuisine.

We like that you will find a tasty selection no matter what your dietary preferences are. There are plant-based foods, gluten-free choices, and very traditional offerings.

All of Taboonette’s menu items have that perfectly seasoned, fresh taste that keeps you coming back for more.”

Mimi F.

“Fantastic! I was looking for a quick but tasty lunch in union square. You can stop looking because Taboonette was amazing. I had a hummus bowl with sweet potato falafel. It was epic!”

Richard K.

“Food is off the hook! I had the brisket with brown rice and my gf had the arugula salad. Meat was slow cooked soft delicious-ness not too spiced up, just perfect!”

Gina A.

“Unbelievable. I went in thinking it was going to be basic takeout Middle Eastern food. No. It’s so much more than that. I really couldn’t believe how good it was. I had the salmon pita and I have never had anything like it. It was probably the best Mediterranean/Middle Eastern food I have ever had.”


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